Handsome Coffee brews its way to success with Google Apps for Business
Monday, October 1, 2012
Editors note: To celebrate National Coffee Day, today’s guest blogger is Mike Hudson, Creative Director of Handsome Coffee Roasters, an artisan coffee company headquartered in Los Angeles, CA. See what another coffee company that has gone Google has to say.
I have a passion for coffee – a passion so strong that, while working at a digital marketing agency, I spent my weekends working part-time as a barista at a legendary coffee shop in Los Angeles. It was there that a few co-workers and I sat down and hatched a plucky business plan: to roast our own coffee. In 2011, with little more than our gumption, a Twitter handle, a webpage, and 1956 Ford Falcon van that carried a mobile coffee cart we aptly named the Handsome Traveler, Handsome Coffee Roasters was born.
We took the Handsome Traveler to big events and festivals in Los Angeles, and began to cultivate a large and dedicated following along the way. And we grew with them: in just one year, our company went from the original founders to 18 full-time employees. We recently opened our flagship retail coffee bar in the Arts District of downtown Los Angeles, and have plans to expand to New York City next year.
Put simply, we couldn't have grown this quickly without Google Apps for Business. We’re small but global – we have a coffee bar in Los Angeles and a travel schedule that takes us to Nicaragua, Norway and everywhere in between, and Google Apps is a tool that caters to our on-the-move team. With Google Apps, we know we can share travel and employee schedules with Google Calendar, communicate across time zones with Google Chat, and access our permits, notes and updated sales figures from Google Drive. We can do everything on the go, from any device, whenever we need to. We even hold rigorous strategy sessions on Google+ Hangouts with various participants playing along on their mobiles.
Starting a business couldn’t be any easier with Google Apps. We can manage a Herculean amount of data, documents and communications without getting bogged down and wasting hours fiddling with antiquated technology. Thanks to Google's tools, we get to focus on what we really love: roasting and serving amazing coffee.